Fred DeLuca- "What's happening to us is beyond whatever I imagined. "
It was an extremely serious goal in that it never changed. We never had a discussion about changing the goal. We always talked about the goal; we always kept it in mind. We thought it was achievable because the other guy had done it.
Fred DeLuca
I didn’t have big family expenses. I didn’t have high expectations. I was willing to try solutions that other people may not even have thought of. I’m not saying they were all smart solutions, but I tried them.
Fred DeLuca
I walked to town hall and said, “I have to get some kind of license for the store I’m going to open.” The lady behind the counter said, “We need some kind of plans for your store.” I said, “Well I don’t have any plans.” She said, “If you could draw something out, that would be great.” So I drew a sketch, gave it to her, she stamped it, and that was it.
Fred DeLuca
I didn’t know enough about business to realize how bad we were doing. And I didn’t have the concept that you should quit at something. I can think of so many reasons why we shouldn’t have made it. We were on the edge continuously.
Fred DeLuca
Where our families had met in upstate New York, there was a small chain called Mike’s. The day we talked, he pulled out a little newspaper clipping about Mike Davis, the guy behind Mike’s. He started with nothing, and after 10 years, he owned 32 stores.
Fred DeLuca
If we didn’t drive around to deliver checks, which is a totally inefficient thing to do, I am positive that we would not have built the kind of relationship that allowed them to be as comfortable with us.
Fred DeLuca
What’s happening to us is beyond whatever I imagined.
Fred DeLuca
If you told me 30 years ago that one day I’d be sitting in a Subway store in Russia, I’d have said you were crazy.
Fred DeLuca
I talked to Pete on Sunday. I borrowed my dad’s car on Monday and drove around a little bit and found a vacant store.
Fred DeLuca
I didn’t even carry it to the ceiling or put Sheetrock on the back.
Fred DeLuca
I put ads in the newspaper saying something like, “Student needs refrigerator,” and I’d buy old household refrigerators for ten bucks apiece.
Fred DeLuca
You’d sell the sandwiches for cash today, and you’d pay the employees and the food bill tomorrow. So we had the float.
Fred DeLuca
When we approached our goal of 5,000 stores, I thought our growth would begin to slow, but that didn’t happen. Growth continued at a steady pace.
Fred DeLuca
We must be the fastest-growing restaurant company ever in terms of rate.
Fred DeLuca
You know, you start a business and you really don’t have much of a budget.
Fred DeLuca
I had a lot to learn.
Fred DeLuca
We passed by my store. He says to me, “That is a great place to eat. They make terrific sandwiches, and you get all the soda you want for free.”
Fred DeLuca
He said, “You order some sandwiches, and when the kid” – he was referring to me – “when the kid turns around to make them, you just take a case of soda out of the cooler and sneak it out to your car.” So, you see, the lessons I learned back then – they were so simple.
Fred DeLuca
Pete is walking across the parking lot holding this paper bag. He said, “I had to go buy some knives.” I worked in a hardware store, so I knew that knives could be expensive or cheap, so I looked in the bag and said, “Oh, Jesus, there goes the budget.”
Fred DeLuca
We didn’t really know the franchising business, and it’s (a very) different business from the store operations business. Just because we knew how to run stores didn’t mean we knew how to run a franchising company – at that point, we were in the beginning stages of learning how to be a franchiser.
Fred DeLuca
We would not have franchised if we didn’t have this plan.
Fred DeLuca
I’m building a sandwich store.
Fred DeLuca
Customers get what they want.
Fred DeLuca
Our job in the next five years is to build an international infrastructure. And that’s done one store, one person at a time.
Fred DeLuca
Subway is known for the fact that we bake our own bread in the store every day. But it’s not just what we have. It’s who we are. Here at Subway, we’ve built a strong organization that can offer franchisee support.
Fred DeLuca
Never had plans drawn, never went to the city for building permits.
Fred DeLuca
In February, the store was doing so bad that we were thinking of closing up.
Fred DeLuca
We talked ourselves into building the second store.
Fred DeLuca
I thought initially that it would be a small-scale business. But after I brought in franchising we got to about 200 stores in the early 1980s. It was then that I wondered how well we could really do.
Fred DeLuca
It was a little five or 10 minute social visit. We’d come with a check and they’d say, “How’s business?” and we’d say a little something. And they’d be fine with it. They knew we were always there to pay the bills, even though we never paid as much as we bought and balances always built up.
Fred DeLuca
More is more.
Fred DeLuca
It’s not necessary to be so structured in this world. With all the people who work here, whether you are real structured or not, it is not going to affect how much work they do. People have inside of them a certain work ethic, and, if you appeal to them nicely, they’ll respond and give all they can give.
Fred DeLuca
The stores we do open tend to stay open. The closing rate is very, very low. So our franchisees tend to have a great enthusiasm for expanding. In fact, every year the ratio of stores built by existing franchisees is something close to 70 percent.
Fred DeLuca
There’s nothing in that store that would pass muster today.
Fred DeLuca
I say to (new development agents), “Ok, you must become the biggest fast-food chain in your country.”
Fred DeLuca
We have good market acceptance and that’s why Subway is growing very nicely. We win markets one customer at a time – that’s been our simple formula since the beginning.
Fred DeLuca